Pre-Budget Submission: The Railway Association of Canada
Each year The Railway Association of Canada provides a document to the government with recommendations for the upcoming year. The document is then also shared with members internally. This year they needed a way to make the 2020 Pre-Budget Submission more accessible for its members than reading through a dense document.
The creation of a motion graphic video like this is always a large undertaking with many steps and moving parts. From the base document (the 2020 Pre-Budget Submission) a script was created in-house after a brainstorming session to identify the critical information.
Following this, the script was read and recorded to create the voiceover track. Next I created a detailed storyboard that reflected and represented the direction of the script. At this stage of production I began working with a professional graphic designer to create the assets of the video from scratch. The final stage was intensive motion graphics work to create the finished product.
My Roles:
Project Lead
Motion Graphics
Audio recording and editing
Storyboarding